The Super-Empowered Consumer: What 5 Trillion Annual Searches Tell Us About Buying Behavior Google just released its 2026 marketing strategy guide, and the numbers tell a story most marketers aren’t prepared for. The linear path to purchase is over. Consumers no longer “go” shopping; they’re always shopping, moving fluidly between searching, streaming, scrolling, and buying. […]

Why Your PPC Costs Are Rising (And What to Do About It) Click-through rates are falling, costs are rising, and campaigns that used to perform consistently are getting harder to keep profitable. The culprit isn’t competition; it’s structural, given advances in AI search and LLMs. Zero-click searches are changing how paid search works, and most […]